At the campaign level, you’re choosing the lead generation objective. At the Ad Set level, you’re connecting your Business pa…
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It’s a prospect. A connection. A person. Sure, lead generation is a numbers game. You need data, dashboards, algorithms and an integrated media approach to target the right audiences.
The bottom line is, social media isn’t inherently a poor channel for B2B lead generation. The reason social media is sometimes rated poorly on these aggregate studies is because most B2B companies have an ill-fitting social media strategy, to put it politely.
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Lead generation is the backbone of your company’s marketing efforts—the unseen force enabling you to bring in prospective customers and convert them into actual sales.
“I thought [that by] having a clear mandate, I could act on the digital transformation, but the reality is that two years lat…